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Winback

See how much retainer revenue ended last year, and which clients might return

Connect Stripe read-only. In about a minute, see ended retainers, how long clients stayed, and which former clients are worth a call.

Free. Read-only. Your key is deleted after the audit.

Example report, made-up numbers

23 clients canceled in the last 24 months, taking $31,500/mo with them.

Realistic recovery

$2,140 to $2,860/mo

From 12 win-back candidates, on top of natural returns

Left because a payment failed

9 percent

13 percent came back on their own

  • Too expensive35 percent
  • Other30 percent
  • Switched to another provider17 percent
  • Failed payment9 percent

Each lost retainer is a big number

With a few dozen clients, two ended retainers can be a large share of revenue. You need to see the pattern.

Projects end, relationships do not

Clients who paused after a project are often open to new work. They just need a reason to restart.

Tenure tells you who valued you

Clients who stayed over a year and left for budget reasons are the best first calls.

How it works

  1. 1

    Create a read-only key

    In Stripe, create a restricted key with read access to five resources. We show you exactly which ones. Takes two minutes.

  2. 2

    Paste it and run the audit

    We check the key cannot write, then read your retainer history. Usually done in about a minute.

  3. 3

    See what left and who will come back

    Churned revenue, why it left, and a scored list of former clients. Your key is deleted when the audit ends.

What we access, and what we never touch

We read

  • Customers: Names and email addresses of people who canceled, so you can see who to win back.
  • Products: Plan names, so churn can be grouped by plan.
  • Prices: Amounts and billing intervals, to calculate monthly recurring revenue.
  • Subscriptions: Start and cancel dates, status, cancellation reason and feedback.
  • Invoices: Paid totals only, to tell paying customers from trials and to compute lifetime value.

We never read or store

  • Payment methods, cards and bank accounts
  • Customer addresses, phone numbers and tax IDs
  • Invoice line items and PDFs
  • Charges, payouts, balances and disputes
  • Anything that writes: we cannot create, change, refund or delete anything
Read the full security page

Questions

Our retainers vary every month. Does that work?

We use the recurring price on each subscription. One-off invoices are not counted as recurring revenue, but they are included in lifetime value.

Can you change anything in my Stripe account?

No. You create a restricted key that only has read permissions, and we test that before the audit starts. If we can confirm the key can write, we refuse it and tell you which permission to turn off. Our code only ever reads.

What happens to my key after the audit?

It is encrypted while the audit runs and deleted as soon as the audit finishes or fails. You can also revoke it in Stripe at any time.

How long does it take?

Usually one to two minutes. Accounts with tens of thousands of subscriptions can take a few minutes longer. You will get an email when it is ready.

Is it really free?

Yes. The audit is free. If you want help winning those people back, you can ask for a pilot at the end of the report, but you do not have to.

Find out what churn cost you

Two minutes to create a read-only key. About a minute to run. No card, no call.

Run the free audit