See how much ARR your churned accounts took with them
Connect Stripe read-only. In about a minute, see churned MRR by plan and reason, and which former accounts are most likely to return.
Free. Read-only. Your key is deleted after the audit.
Example report, made-up numbers
241 accounts canceled in the last 24 months, taking $29,640/mo with them.
Realistic recovery
$721 to $1,586/mo
From 117 win-back candidates, on top of natural returns
Left because a payment failed
27 percent
5 percent came back on their own
- Missing features24 percent
- Failed payment27 percent
- Switched to another tool17 percent
- Not using it enough16 percent
Logo churn and revenue churn tell different stories
Ten small accounts leaving is not the same as one large one. You need both numbers, by plan.
Missing features was true six months ago
You have shipped since then. Accounts that left for a feature you now have are worth a direct note.
Dunning failures are counted as churn
Expired cards cancel subscriptions that were still in use. That revenue is the easiest to recover.
How it works
- 1
Create a read-only key
In Stripe, create a restricted key with read access to five resources. We show you exactly which ones. Takes two minutes.
- 2
Paste it and run the audit
We check the key cannot write, then read your subscription history. Usually done in about a minute.
- 3
See what left and who will come back
Churned revenue, why it left, and a scored list of former accounts. Your key is deleted when the audit ends.
What we access, and what we never touch
We read
- Customers: Names and email addresses of people who canceled, so you can see who to win back.
- Products: Plan names, so churn can be grouped by plan.
- Prices: Amounts and billing intervals, to calculate monthly recurring revenue.
- Subscriptions: Start and cancel dates, status, cancellation reason and feedback.
- Invoices: Paid totals only, to tell paying customers from trials and to compute lifetime value.
We never read or store
- Payment methods, cards and bank accounts
- Customer addresses, phone numbers and tax IDs
- Invoice line items and PDFs
- Charges, payouts, balances and disputes
- Anything that writes: we cannot create, change, refund or delete anything
Questions
Do you count seat reductions as churn?
No. This audit counts accounts that ended all paid subscriptions. Downgrades and seat changes are not included in churned MRR.
Can you change anything in my Stripe account?
No. You create a restricted key that only has read permissions, and we test that before the audit starts. If we can confirm the key can write, we refuse it and tell you which permission to turn off. Our code only ever reads.
What happens to my key after the audit?
It is encrypted while the audit runs and deleted as soon as the audit finishes or fails. You can also revoke it in Stripe at any time.
How long does it take?
Usually one to two minutes. Accounts with tens of thousands of subscriptions can take a few minutes longer. You will get an email when it is ready.
Is it really free?
Yes. The audit is free. If you want help winning those people back, you can ask for a pilot at the end of the report, but you do not have to.
Find out what churn cost you
Two minutes to create a read-only key. About a minute to run. No card, no call.
Run the free audit